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First, You Buy With Your Eyes - Precious Packaging from the Printing Press

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Topic:
Date: 20.04.12
ID: 372
Form: Direct quote
Length: 00:01:31
Master: HD 1080iline

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Prof. Dr. Christoph Häberle, Stuttgart Media University
- Packaging is the best marketing tool
- Refinement techniques
- Touched is half purchased

Wolfram Zehnle, Plant Manager printing company Bretschneider
- Trends in shorter periods of time
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Footage: Clip 1
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Film: Clip 1

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